FOUNDER OF WOMENS HIGHWAY
Juuli
Raatikainen
Driving the future of automotive testing. Arctic vehicle and tire testing specialist and founder of Womens Highway, operating across Europe with a strong focus on winter condition testing in Arctic Lapland.
I provide hands-on testing and validation services covering tire performance, vehicle dynamics and winter drivability, supporting manufacturers, media and automotive industry stakeholders. My work combines practical test execution with a strong understanding of real-world driving relevance.
I have extensive experience in tire testing operations, including tire preparation and mechanics, team coordination, instrumentation, objective testing and test driving in winter, wet and dry conditions. I have also been involved in media testing and automotive industry events, working closely with international teams and clients.
My background in the automotive industry allows me to contribute beyond pure testing, with a proactive, solution-oriented mindset and strong communication skills in both technical and customer-facing environments.